For Startups digital marketing is the most effective and cost-efficient method of promoting and growing your business to the next level. Compared to traditional marketing, Digital Marketing for startups can provide you with incredible benefits, your activities can be tracked and recorded, and you can measure your performance. Also, traditional marketing takes a lot of time to approach your targeted audience, but digital marketing for startups does it in no time.
As a startup, you cannot wait for your prospects to approach you with their needs and requirements, and you can start with your work or rely on different traditional marketing to promote your products. You have invested your funds, time, efforts, implemented your unique ideas, and finally gave shape to your business idea. It is therefore imperative to work on the digital marketing strategies and make the most use of it for the success of your start-up.
As a dedicated start-up marketing agency, we, 72 DPI Skillz, lend a supporting hand to all the emerging startups to reach new heights. You can learn more here about our successful projects that are startups. Here we have listed out the most common 5 Digital Marketing Mistakes by Startups that a startup may be unaware of and how you can fix them right away. Don’t worry if you still haven’t implemented any digital marketing for your startup. We are always available to take your challenges and work passionately to make your startup a successful one.
1. Not Building a focused Business Website
The website is the home for your start-up’s online presence and an integral part of digital marketing for startups. Without a website, how can your visitors find you and know about your existence and the unique solutions that you have come up with for your potential clients? Your website is required for providing all the basic information that your start-up deals with and how can someone connect with you.
When searching for something, users generally take the help of the Internet to get the answers to their queries. If you haven’t built a website yet, how would someone know about your presence, how would you grow your business and drive potential clients to your business?
Hence, the first step for a successful digital marketing strategy for startups is of great importance to building your website that is up to the standards.
2. Spending most of the time on Social Media
We are already aware of the huge benefits that the social media platform has to offer for the business. Also, it is one of the most important parts of digital marketing for startups. But, it happens that startups tend to spend most of their time on social media channels and ignore the other aspects of digital marketing strategies.
If you fall into this category, then it is wise to use social media in the most effective way.
Invest your time in other digital platforms that include guest posting, email marketing, PPC Marketing, Blogging, Forum Submission, Responding on Q&A platforms, video marketing, etc. These methods are cost-effective, easy to use, and give you results.
While promoting your startup on Social Media, ensure that you have a dedicated page for your business, have a content calendar, creating engaging content for your audiences, posting the right content at the right time, using schedule options, running targeted ads to get leads, using relevant hashtags, joining professional groups related to your niche and involving yourself in different discussions, and making the most use of LinkedIn to check how your competitors are working and to build your network.
Use social media platforms in the right and most efficient way for digital marketing for your start-up.
3. Running campaigns without identifying your business goals
This is the most common mistake that every start-up makes while running a campaign. Your objectives for running a campaign matter a lot as to get the right return on the investments that you have made on your campaigns. Without planning your goals, your campaign is not going to give you results, and your time, efforts, and funds are wasted.
So, clearly determine your goals for running the campaign that is to get leads, or to promote your business, or any other goals. Target your audiences, prepare good and attractive visual contents for your ads, the platforms where you want your ads to be placed, and how you can track the activities.
Running campaigns are an integral part of digital marketing for startups as they give you your desired results with minimal efforts and with a little investment. Also, you can prefer PPC Marketing, or Pay-Per-Click Marketing, as you only need to pay a certain fee to the advertiser when someone clicks on your ad.
4. Not focusing on the Customers/ Audiences
It happens that you may be so busy in your business promotional activities that you may not have thought of publishing engaging content for your audiences, not communicating well with your audiences, replying to their responses, etc. As your business grows, your entire focus will be on finding new clients and not communicating with the existing ones.
This should not happen as it may affect your brand loyalty. Focus on creating values for your audiences, learn how to retain clients, address the queries of your customers, connect with all your existing clients, and keep a cordial relationship with your clients or customers as they are the ones for your success as a start-up.
As a start-up, do not be a sales-pitched business, rather learn how to connect and engage with your audiences so as to gain new clients and keep your business growing.
This is the most ignored aspect of digital marketing for startups.
5. Not working on Search Marketing (SEO)
You may or may not have an idea of how important SEO practices are for digital marketing for startups. SEO is the practice of optimizing your website, its content, and other aspects to improve your websites’ chances of ranking high on the SERP and improve your search visibility. SEO focuses on the On-Page & Off-Page SEO factors. As a digital marketing agency for startups, our entire focus is to create an SEO friendly website as we have personally gained huge benefits from the SEO practices that our team has put into.
SEO looks after your content, keywords, creating backlinks, making the website optimized, and other factors.
These are the 5 Digital Marketing Mistakes by Startups that can be avoided to achieve your desired results.
If you want to make your start-up journey a successful one, we are there to always help you. Connect with us!