Brand Identity Defined
Brand identity is the representation of your brand, the face of your business. Your Brand Identity is the combined visual elements of your brand including colour, content, name, logo, tone, and typography. Brand identity is the most important part of an effective Brand Strategy.
Brand Identity Explained
HOW DOES THIS HELP?
A well-crafted Brand Identity adds life to your brand. Your Brand Identity defines your brand perception. It distinguishes your brand from its competitors and gives your brand a unique positioning. Your brand identity is the medium of customer recognition and it shows how well your brand has been performing and what impact it has made on the minds of the customers.
Let's Together Create your Unique and Memorable Brand Identity
HOW DO WE CREATE
A UNIQUE BRAND IDENTITY
As a focused Brand Marketing Agency, we strongly believe in creating impactful and passionate brands that give your brand a unique recognition, status, more brand engagement through unique brand strategies.
We created unique brand identity understanding few things & others in a detailed conversation.
1. What is the mission of your brand/ brand purpose?
2. What are the unique values offered by your brand?
3. What makes it different from competitors?
4. What makes us special? Your brand’s USP?
5. How would you passionately describe your brand?
6. How would your target customer summarize your brand?
A BRAND-FIRST APPROACH:
Creating a unique brand identity requires consistent use of type, colour, images, and tone. So that when your targeted customers see it, they instantly recognize who you are and what you stand for, a unique brand recall. Eventually, you built a trust in the minds of customer.
Our 10-Steps Brand Identity Development Process
01
Deciding the right typography
The font type selected for your logo. Typography conveys a lot about your brand.
02
Color Palette
The combination of colors you are using for your brand. The color pattern has a psychological impact on the minds of customers and can have an impact on how your brand is perceived.
03
Shape
When designing, we consider and work on different shapes & forms and select the ones that give a professional look & feel to your logo.
04
Logo
Focus on designing minimalist logo that communicates about your brand, visually appealing, and makes a long-lasting impression on the minds of the customer.
05
Website
Your website is also an important part of brand identity as it is the face of your online presence. The correct positioning of your visual elements matters a lot.
06
Product Packaging
We focus on creating attractive packaging for your products so that your designs shine out and entice the customers toward your brand.
07
Brand Goals
Brand goals (both immediate and long-term) that are actionable and realistic. This will form the basis of brand strategy
08
Integrated Approach
Marketing channels for customer engagement, integrated brand strategy.
09
Final Execution
Execute the strategic plans that connects & drives engagement
10
Effectiveness
Monitor and asses the brand engagement progress
Successful projects
From startups to enterprises we have worked with every single idea. We have focussed on the deliverables regardless of the work volume.
Relationship created
With every project we created new stories. They started as our clients and associates but we grew as good friends.